For now, this temporary listing of some more recent stuff will have to do. Browse the work samples below OR learn more about Joel's work on:

iShares Exploring ETFs

Role: Associate Creative Director, Director of Animation

See what sushi, building blocks, and color theory have to do with the “art of investing.”

Art Director: Chesley Lowe
Senior Copywriter: Brandon Barr
Production Design: Meredith Baxter
Sound Design: Joel Edwards
Director: Dan Bush
Editor: Jimmy Milans
Development: Brian Gorby & Jonathan Thompson
Motion Design: Daryl Meyers & Stefan
Producers: Paul Lizon & Cathy Thomas

 > go to live site
Plan For What's Next

Wachovia needed to increase womens awareness of their retail retirement & financial services in an engaging way. Our solution: cast real women to tell their dynamic life stories and wrap the financial content around the narrative, thus illustrating how Wachovia's products and services fit into their lives. We pushed the limits with this one, utilizing "out of the frame" large scale video, hide/reveal navigation, and compelling quiz and checklist toolsets (even working with Meir Statman to develop custom quiz content). Initial metrics report 7 minute + engagement times.

• ACD

• Art Direction

• Design

• Flash Animatics

> go to live site  
YellowstonePark.com

Built on ASP.Net, this site has a highly dynamic backend for easy growth and updatability. Robust functionality includes Interactive Flash Maps, Trip Builder, Business Directory, Lodging Directory, Things To Do, Podcasts, Videos, Trip Notes (User Submitted content section), E-cards, Photography Guide (now sponsored by Canon), RSS Feeds and is built in 5 different languages to cater to the international audience. YellowstonePark.com just picked up the Webby Award for Tourism, and the People's Voice Award for Tourism. YAY! I guess all that work was worth it afterall.




> go to live site 		 
Wachovia Retirement Guide

So how do you get people interested in retirement planning? Wachovia Securities wanted to test the waters of the broadband world, and we delivered with an experiental video eMagazine. We developed the strategy, creative, and technology, including the production of the videos. The html email sent to Wachovia customers delivered a 25% click thru rate, while the site enjoyed an average visit time of nearly 8 minutes! The two custom built interactive tools also proved extremely effective, with a completion rate exceeding 50%! Not to shabby on the metrics I dare say....

• Art Direction

• Design

• Flash Animatics

> go to live site  
InterContinental Hotels Group

Another Video eMagazine, focusing on the exciting sports experiences and promotions offered through IHG's Priority Club Rewards program. The premier issue, The Field of Play, takes us through three unique sports experiences. The on-location shoots for this project were a fantastic learning experience. This project picked up the 2007 IMA (Best In Class) for the E-Zine /Newsletter category.

• Art Direction

• Design

• Flash Animatics

> view issue 1

> view issue 3

  
Alltel Rebrand

in 2005, Campbell Ewald gave the Alltel brand a much needed facelift. THINK was tasked with taking this new brand online. Working with the "Come and get your love" tagline and a color palette only a mother could love, we revamped Alltel's entire online presence. I was responsible for the rebranding of Axcess data services properties, the Youth segment, several microsites and a slew of third party vendors. Most importantly, we tackled a complete overhual of their .COM site - one of the largest builds I have ever been a part of. In 2005 Alltel.com won the Web Marketing Association WebAwards, Outstanding Website.

• Art Direction

• Design

• Flash Animatics

   

Alltel Axcess Youth

A site built for Teens- pimping mobile data services and phones. This was an intense engagement- beginning with several prototypes we built and tested in focus groups in Tampa and Phoenix. This is the version that eventually made it to launch. Playing into the whole social networking craze, the site featured user generated content such as mobile photos and Mobisodes (user generated videos shot with mobile phones). Using Viewpoint technology, we created a 3d phone shopping experience that actually rendered the phone models real time in the browser!

2006 Marketing Association Internet Advertising Competition Awards - Outstanding Microsite/Landing Page

• Art Direction

• Design

• Flash Animatics

   
THINK inc

I seem to get the job of the company redesign at every job I have, THINK was no exception. A shift in the company's focus meant a new brand message and a new site. Riding the wave of fresh Web 2.0 stylings, this is what I came up with. We also set up a DIY photoshoot for the leadership team that yielded unexpectedly great results.

• Art Direction

• Design

• Flash Animatics

> go to live site  
Men's Journal, Jeep Tribal Hookup

Mens Journal and Jeep team up for a rugged outdoor promotion. The subject matter was right up my alley. Here's my favorite comp that never saw the light of day.

• Art Direction

• Design

    
Logos Muchachos

I used to make alot of logos. I still jam one out from time to time. They always prove to be the most difficult design challenge of any meduim I face. How do you make something so simplistic, and still communicate what a company is all about. It's a love hate thing I guess.
Yellowstone International

The parent company of YellowstonePark.com needed a site showcasing their Consumer Products and B2B Services. The seamless wood background sure is perty....

• Art Direction

• Design

• Flash Animatics

> go to live site  
Afterburners

Afterburners is a CD club I belong to where each member has a month and creates a mix and cover art to send to the other 11 folks. It's a fun way to get turned onto obscure quirky bands you've never heard before. These are some of my covers.



• Design

    

Axcess Prototypes

These are the flash prototypes for the Alltel Axcess Youth project that never made it past focus group testing. Don't worry comps, I still love you.

There is a set click path thru each prototype- fun little animations in each if you can find them!

• Art Direction

• Design

• Flash Animatics

> prototype A

> prototype B

> prototype C 		 

Awards & Recognition

Webby Awards
2007 Webby Award, Tourism — YellowstonePark.com
2007 People’s Voice Award, Tourism — YellowstonePark.com
2005 People’s Voice Award, Tourism — YellowstonePark.com

Horizon Interactive Awards
2008 Best in Category for Magazine/News — Priority Club Rewards: eMagazine
2008 Gold, Consumer Information award for Wachovia Securities — Plan for What's Next: Women's E-Magazine
2007 Gold, Email Campaign — YellowstonePark.com
2007 Bronze, Consumer Information — YellowstonePark.com

ADDY Awards
2008 Silver, Interactive Media, Online — Priority Club Rewards: eMagazine

Davey Awards
2007 Silver, YellowstonePark.com

Interactive Media Awards
2007 Best in Class, Travel/Tourism — YellowstonePark.com
2007 Best in Class, E-Zine/Newsletter — Priority Club Rewards: eMagazine
2006 Best in Class, Travel/Tourism — YellowstonePark.com

Atlanta Interactive Marketing Association
2008 Best In Show — Priority Club Rewards: eMagazine
2008 Most Effective Customer Acquisition or Online Direct Response Program — Priority Club Rewards: eMagazine

Financial Communications Society
2007 Best in Show, Interactive — Wachovia Retirement Guide

IFCA
2008 Wachovia Women’s – Best in Show - Internet Advertisements
2008 Wachovia FA eMag – Best in Show – Company Website

WMA Internet Advertising Competition Awards
2006 Outstanding Micro Site — Alltel Youth Site
2005 Outstanding Achievement — Alltel Excellent Sales Guy Video
2005 Best Telecommunication Integrated Ad Campaign — Alltel/LG/Mini Campaign

WMA WebAwards
2008 Financial Services Standard of Excellence — PlanForWhatsNext.com
2007 Travel Standard of Excellence — YellowstonePark.com
2006 Best Travel Site – YellowstonePark.com
2005 Best Travel Site – YellowstonePark.com
2005 Outstanding Website — Alltel.com Redesign

Marketing Sherpa
2008 MarketingSherpa Email Summit, PCR eMag was the Featured Session on Deploying Video eMagazines to Enhance Customer Engagement

DFW Interactive Marketing Association
Served as a judge for the 2006 Excellence in Interactive Marketing Awards