I dream and I make at the intersection of the physical and digital worlds.


Joel Krieger is Executive Creative Director at Second Story. Here, he leads interdisciplinary teams in a collaborative, lab-based approach to design — centered on the emerging niche of responsive environments. As creative lead across three studios, Joel is focused on exploring new methods of making that merge the fields of experience design, visual design, animation, visual effects, industrial design, and architecture. His work spans the gamut of both cultural and brands spaces — transforming passive audiences into active participants. Joel graduated with honors from the University of Georgia, Lamar Dodd School of Art with a BFA in interdisciplinary studies. His work has been recognized for design excellence by The American Institute of Graphic Arts (AIGA), Communication Arts, HOW Design, the Society for Experiential Graphic Design (SEGD), The Webby Awards, the Interaction Design Association (IxDA) and The American Alliance of Museums (AAM).

visual design

experience design

experience design


software engineering

visual effects

visual effects


hardware engineering

industrial design

lighting design



I am endlessly fascinated by what can be accomplished through collaboration. When radically different ideas and people collide, wonderful things can happen. 

In our line of work the experiences we create are extraordinarily complicated. And the challenges facing humanity — exponentially more so. To design a new future, we must create new ways of working together. I believe this is the great challenge of our time. This is what makes my work meaningful. And this is why I love what I do. 


Let's make something amazing together.