I dream and make at the intersection of the physical

and digital worlds.


As creative lead for the studio, Joel’s work explores new methods of making that merge the fields of experience and visual design, animation and visual effects, industrial design, architecture and code. He leads interdisciplinary teams in a collaborative, lab-based approach to creativity—focused on the emerging category of responsive environments. Through experimentation and rapid prototyping, they seek to bring the architecture itself to life. By activating the environment with interactivity and media, we create stories one can step inside of. The work spans the gamut from cultural to brand spaces—immersing audiences in participatory experience that elicits emotion and drives action. His work has been recognized for design excellence by The American Institute of Graphic Arts (AIGA), Communication Arts, HOW Design, the Society for Experiential Graphic Design (SEGD), The Webby Awards, the Interaction Design Association (IxDA) and The American Alliance of Museums (AAM). Joel is also a frequent speaker, presenting at forums such as the Drum, the Experiential Marketing Summit, Museum Next, SEGD and AIGA.


- Ryunosuke Satoro

“Individually, we are one drop. Together, we are an ocean.”


In our line of work the experiences we create are extraordinarily complicated. And the challenges facing humanity — exponentially more so. To design a new future, we must create new ways of working together. I believe this is the great challenge of our time. This is what makes my work meaningful. And this is why I love what I do. 


Let's make something amazing together.

I am endlessly fascinated by what can be accomplished through collaboration. When radically different ideas and people collide, wonderful things can happen.