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joel
krieger
multi-
disciplinary
design
I am a veteran creative executive with over two decades in the design field. I am both an orchestrator and a doer.
Endlessly fascinated by the art
of collaboration, I enjoy bringing together radically different ideas and people.
Joel Krieger is Chief Creative Officer of Second Story, a design studio focused on the emerging category of responsive environments. Working across both cultural and brand landscapes—they seek to create new kinds of places that defy labels. By immersing audiences in participatory, multi-sensory experience, his work aims to elicit emotion and spark action.
As head of Second Story, Joel is responsible for steering the creative, business and technology vision across studios in Portland, Atlanta, and New York. His work explores "new methods of making" that merge the fields of visual design, experience design, visual effects and programming with industrial design and architecture. Endlessly fascinated by what can be accomplished through collaboration—his practice orchestrates deliberate collisions between radically different ideas and people.
His work has been recognized for design excellence by the likes of the American Alliance of Museums, Communication Arts, One Show, FastCo Design, Wired, HOW Design, IxDA, SEGD, and the Webby Awards. He is a regular speaker at forums such as the Experiential Marketing Summit, Museum Next, and AIGA. Joel also serves on the advisory board of The Ocean Experience Project, an immersive entertainment attraction focused on ocean conservation and activism.
Recent Press & Publications
Graphic Design USA: Top 20 People to Watch
Authority Magazine: Upgrade and Re-energize Your Brand Image
Forbes: How Top Designers Are Keeping Peak Creativity
Arts ATL: Creator profile, Second Story’s Joel Krieger
Muse by Clio: This Huge, Mesmerizing LED Display Sets a New Bar for Lobby Art
SEGD: Second Story Announces New CCO
ACMI Renewal: A sneak peek inside your new museum
Commarts: Project Profile, Ecoterica
AdWeek: This Art Installation by Epson Bridges the Divide Between Nature and Technology
Archinect: Wall illuminates Charlotte's largest mixed-use development
Commarts: Unify celebrates the vibrancy of Charlotte
SEGD: Second Story Designs World’s Largest Native 4K Display
Rolling Stone: Porsche Taps Dave Navarro to Celebrate Its All-New E-Performance Series
Adweek: Inside Whole Foods’ Store of the Future
Fast Company: In Airports, Your Coffee Might Soon Be Made By A Robot
Wired: This Robot Barista Serves Up Custom, Cloud-Powered Coffee
"Individually
we are one drop. Together we are an ocean."
- Ryunosuke Satoro
In our line of work the experiences we create are extraordinarily complicated. And the challenges facing humanity — exponentially more so. To design a new future, we must create new ways of working together. I believe this is the great challenge of our time. This is what makes my work meaningful. And this is why I love what I do. Let's make something amazing together.
