A moving image renewal

The Australian Centre for the Moving Image is the world’s most visited moving image museum. Since 2002, they have welcomed over 14.7 million visitors to the museum in Fed Square, Melbourne. Through a dynamic program of exhibitions, screenings, festivals, talks and workshops, ACMI shares the world of film, TV, videogames, digital culture and art. Second Story served as their Exhibit and Experience Design partner to help lead a complete transformation of the museum. The 25,000-square-foot space became our canvas for re-imagining a world-class visitor experience for the 21st century. A new signature exhibition on ground floor takes audiences on an immersive journey into the past, present and future of the moving image through interactive experiences, amazing objects and captivating stories. Key moments of the moving image come to life through interactive experiences that let you animate shadows, craft optical toys, experiment with time, assemble film scenes and create soundscapes in a custom Foley studio. And two new education spaces empower students and teachers to create their own moving image works. The ambitious vision behind the renewal seeks to elevate ACMI’s profile as a must-visit destination for international tourists while also expanding on the many ways it serves Australians, including local story-maker communities.

Second Story & BKK Architects

2019 Melbourne, Australia