joel

krieger

FreeZone

A Design-Fiction Intervention

For Creative Loafing’s Best of Atlanta” annual block party, we were asked to explore the theme of “time” by imagining a future world based on “plausible present technologies, ideas or milieus.” We took over a city block and told a story entirely through environmental signage. Our premise: If we could see signs from our future world, what would they tell us about who we have become?

"We live in a designed world where technology is ubiquitous and more and more encroaching on our privacy and freedom. This public installation brings awareness to this dependency and the future vision of government control and rebellion against it. Set in the environment of an Atlanta block party this installation created confusion, irritation, questions and discussion on and offline. A truly thought-provoking exhibition in the public space." - SEGD Jury

Second Story, 2015

East Broad Street, Atlanta

Clients: Creative Loafing, The Goat Farm

Fabrication: Second Story, MASS Collective
 

SEGD Global Design Awards
Merit Award, Public Installation
 

Communicator Awards

Award of Excellence, Entertainment 
 

HOW International Design Awards 

Merit, Signage/Environmental Graphics
 

W³ Awards

Silver, Environmental/Experiential: Community

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