A Design-Fiction Intervention

For Creative Loafing’s Best of Atlanta” annual block party, we were asked to explore the theme of “time” by imagining a future world based on “plausible present technologies, ideas or milieus.” We took over a city block and told a story entirely through environmental signage. Our premise: If we could see signs from our future world, what would they tell us about who we have become?

Second Story, 2015

East Broad Street, Atlanta

Clients: Creative Loafing, The Goat Farm

Fabrication: Second Story, MASS Collective

"We live in a designed world where technology is ubiquitous and more and more encroaching on our privacy and freedom. This public installation brings awareness to this dependency and the future vision of government control and rebellion against it. Set in the environment of an Atlanta block party this installation created confusion, irritation, questions and discussion on and offline. A truly thought-provoking exhibition in the public space."



- 2017 SEGD Jury


  • SEGD Global Design Awards, Merit Award, Public Installation, June 2017

  • Communicator Awards, Award of Excellence, Marketing: Entertainment, May 2017

  • HOW International Design Awards, Merit, Signage/Environmental Graphics, November 2016

  • W³ Awards, Silver, Environmental/Experiential: Community, November 2016