Porsche and Rolling Stone threw an epic VIP bash to celebrate the launch of their new E-Performance line. The highlight of the night was the music of guitarist, Dave Navarro—along with the visual spectacle of professional race car driving. To synchronized these elements of the show, we transformed two Porsche Panamera 4 E-Hybrids into a music visualizer for Dave's guitar. As he played for the crowd, the guitar signal illuminated the cars while they raced around the track in a choreographed dance on wheels.
Second Story, PHD Media, The XD Agency, Cramer-Krasselt, Porsche, Rolling Stone
2017, Porsche Experience Center
Best Brand Experience
American Business Awards
Best Entertainment Activation