STEM is missing the "A"
The FIRST robotics competition is like the Superbowl of STEM for kids. Here, we created a branded activation that gave kids a break from the stress, shifting the vibe from competition to creation. Teams collaborated to create artworks with the help of drawing robots. Each robot had a different personality, drawing pattern and style. Part of the fun was figuring it all out together as a team. Kids took home both the physical artwork and a time-lapse video of the robots zipping around the canvas.
Second Story, 2017
George R. Brown Convention Center, Houston, Texas