Designing
at the Edge

I work in emerging technology, but I am not an unquestioning optimist.

While many in this field assume progress is inherently good and innovation automatically improves life, I hold a more skeptical and discerning stance. That tension has shaped my career. It allows me to see what others overlook, challenge default narratives, and bring a more grounded lens into technology-driven spaces.

At the center of my work is experience design. I focus on shaping how people perceive, feel, move, and make meaning — translating emerging technologies into moments that feel intuitive and alive.

In my current role as VP, Head of Creative and Experience at Magic Leap, I design augmented reality experiences that prioritize embodiment and human agency over novelty, while exploring how AI can deepen spatial experiences without compromising trust, meaning, or user-centered outcomes. I am less interested in what technology can do, and more interested in what it should do — and who it ultimately serves.

A recurring pattern in my work has been building deeply integrated, multidisciplinary design and engineering teams. I have a particular strength in bridging creative and technical cultures, helping groups that often operate in tension learn to collaborate with trust, clarity, and shared purpose. In technology environments where engineering culture can dominate, I focus on creating balance so both craft and technical rigor are able to thrive.

A through line across my career has been a deep curiosity about how collaboration actually works — and what becomes possible when it reaches its fullest expression. I believe that a well-composed, trust-based multidisciplinary team, operating in flow state together, is one of the most powerful creative forces available to us. The collective intelligence that emerges when diverse minds find genuine alignment can surprise even the people inside it. Much of my leadership practice has been devoted to understanding and nurturing the conditions that make this possible — the culture, the structure, the creative provocations that help a group of individuals become, briefly, one mind.

Across my career I have designed spatial experiences that bring environments to life through story, participation, and emerging technology. At Second Story, including my time as Chief Creative Officer, I led a 50+ person studio creating immersive environments that blended physical and digital worlds — from museum exhibitions to experiential venues and public installations. Earlier, I held leadership roles at Razorfish and SapientNitro, leading projects across the United States, Europe, Canada, and Australia.

My work has been recognized by The One Show, The Webby Awards, Fast Company Innovation by Design, Red Dot, SEGD, IxDA, and The American Alliance of Museums, and featured in Fast Company, Wired, Forbes, Fortune, and Communication Arts.