Two Worlds
Spatial Experience Design
I work in emerging technology, but I am not an unquestioning optimist.
While many in this field assume progress is inherently good and innovation automatically improves life, I hold a more skeptical and discerning stance.
That tension has shaped my career. It allows me to see what others overlook, challenge default narratives, and bring a more grounded and ecological lens into technology driven spaces.
At the center of my work is experience design. I focus on shaping how people perceive, feel, move, and make meaning, translating emerging technologies into moments that feel intuitive and alive.
In my current role as Head of Creative and Experiences at Magic Leap, I design augmented reality experiences that prioritize embodiment and responsibility over novelty, while increasingly exploring how AI can deepen spatial experiences without compromising trust, meaning, or agency. I am less interested in what technology can do, and more interested in what it should do, and who it ultimately serves.
A recurring pattern in my work has been building deeply integrated design and engineering teams. I have a particular strength in bridging creative and technical cultures, helping groups that often operate in tension learn to collaborate with trust, clarity, and shared purpose. In technology environments where engineering culture can dominate, I focus on creating balance so both craft and technical rigor are able to thrive.
Across my career, I have designed immersive experiences that bring spaces to life through story and participation. At Second Story, including my time as Chief Creative Officer, I created immersive environments that blend physical and digital worlds, from museum exhibitions to experiential venues and public installations. Earlier, I held leadership roles at Razorfish and SapientNitro, leading projects across the United States, Europe, Canada, and Australia.
My work has been recognized by The One Show, The Webby Awards, Fast Company’s Innovation by Design, Red Dot, SEGD, IxDA, and The American Alliance of Museums, and featured in publications including Fast Company, Wired, Forbes, and Communication Arts.
At its core, my role in technology is to help machine minded systems learn to behave more like living organisms. To bring ecological and long view thinking into industries built for speed rather than wisdom.
Design
with Living Systems
Alongside my commercial practice, I am deeply engaged in regenerative design and development.
This work focuses on rekindling our relationship with Earth and the more than human world, shifting from extractive models toward systems that support reciprocity, resilience, and long term thriving.
I am a graduate of the Regenerative Practitioner program at the Regenesis Institute, a certified Prosocial facilitator, and a student of Animas Valley Institute. My learning is rooted not only in theory, but in place based inquiry, lived practice, and long term relationships with land, communities, and ecosystems. These efforts have led to invitations into broader regenerative initiatives, including mentoring within Bhutan’s Pelsung program for Gelephu Mindfulness City, where I contribute to conversations at the intersection of culture, ecology, and regenerative futures.
This practice finds its primary expression through YONDER, my independent work in ecological experience design. I operate at the threshold between extractive and regenerative paradigms, helping people and projects cross with clarity and integrity.
At the heart of YONDER is translation. I bridge worlds that rarely understand one another, connecting the language of land developers, institutions, and capital with the needs of place, culture, community, and living systems.
Through this work, I collaborate with land stewards, educators, developers, and communities to shape experiences, places, and narratives that deepen belonging, strengthen ecological awareness, and support long term resilience. The practice spans place based immersion, regenerative development, interpretive environments, field workshops, and long term partnerships with projects seeking to build in ways that are culturally grounded, ecologically informed, and experientially meaningful.
I am also the co founder and executive producer of the Outside In podcast, which explores the inner and outer dimensions of transformative design, weaving together perspectives from ecology, systems thinking, culture, and consciousness. I have contributed to organizations including Earth Regenerators, Awakening Lands, and Our Hidden Worlds, an immersive experience in service of ocean conservation, and I currently serve as Sustainable Design Co Chair of SEGD, helping guide the field toward more ecological and life centered practices.
At its core, this work asks a simple question:
How might we design in ways that deepen belonging, restore vitality, and support life over the long term?
selected writings
Signals from the Field: Verde Valley
A field note exploring Verde Valley School and the land that holds it, asking what education becomes when learning is embodied, place-led, and rooted in responsibility rather than abstraction.
Signals from the Field: Bhutan
A design research immersion into Bhutan, exploring how cultural cohesion, ritual, and intention shape what becomes possible—and what it means to build the field before building the future.
selected press
Fast Company
The wild ways VR is changing how buildings are designed
Fortune: Brainstorm Tech
Wildfire Magic Leap 2 Feature
Graphic Design USA
Top 20 People to Watch
Forbes
How Top Designers Are Keeping Peak Creativity
Authority Magazine
Upgrade and Re-energize Your Brand Image
Arts ATL
Creators Profile: Joel Krieger
Communication Arts
Project profile: Ecoterica
Project profile: Unify